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It’s Helsinki Pride, y’all, and fast-food giants Burger King and McDonald’s are in full gay swing with both The Burger King and Ronald McDonald getting their kiss on. In ads posted all around Finland, entitled “Love Conquers All”, the two fast food icons give a king-on-clown, male-on-male smooch.
The kiss campaign was developed by the Burger King Finland team in creative partnership with TBWA\Helsinki and Virta Helsinki and, ad a statement from Burger King Finland explains, the painting is meant to serve as a celebration of love in all of its forms. And Burger King Finland brand manager Kaisa Kasila adds:
“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so is when we’re bantering with our competitor. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins. And we know McDonald’s stands for the values we stand for, too.”
It’s kind of nice to see two mega-chains putting aside their competitive differences for love. And inclusion.
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Monday, September 14, 2020
A Very Gay Monday!
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Too amazing. Just shows you how much more sophisticated and evolved Europe is regarding just about everything. This made my morning. Thanks, Bob.
ReplyDeleteVery sweet!
ReplyDeletexoxo :-)
take care
Very progressive! Those two icons, however, have always creeped me out. I think I would prefer icon on icon action between Mr. Clean and the Brawny guy, or the Jolly Green Giant for that matter! I know it's not the same, just being prurient.
ReplyDeleteI have got to stop reading m/m novels!
It is a nice sentiment and more should do this and mean it. So long as they mean it and not just trying to get us in to get our coins, like other companies who "become gay" for the month.
ReplyDeleteBut rumor has it the King is a total power bottom and like hung gingers.
gawd, can you just imagine the uproar from the evilgelicals about THAT kiss in this country!!!!!
ReplyDelete@Anne Marie- It would be really uproarious if it happened to be Colonel Sanders and Popeye! I've completely lost it this morning!
ReplyDeleteImagine THAT happening in the USA! And Finland is said to have the happiest population in the world.
ReplyDelete@Deedles--I think the Jolly Green Giant is the corporate logo I'd most like to do it with. So sexy in leaves.
ReplyDeleteI'm with you there, Kirk. Head of lettuce takes on a whole new meaning!
ReplyDelete@uptonking
ReplyDeleteYeah, we are very provincial herein the US.
@TDM
I didn't even know they were dating!=)
@Darling Deedles
Now I'm playing Brawny-Mr. Clean porn in my head and I thank you for that! =)
@MM
I like the rumor!
@AM
Their tiny heads would implode!
@Darling Deedles
Popeye and the Colonel? Now you've gone too far!!
@Mitchell
I doubt it would EVER happen here, sadly.
@Kirk
Well, he is jolly, and he is a giant, it's just the green thing.
@Darling Deedles
Do i have to put you in time out ... with some arrugula?
The kissing poster, LOL! Yes, let's see that campaign in the USA and Canada!
ReplyDelete@Debra
ReplyDeleteI might eat some fast food if they displayed that picture here in the states!
This post is pure Joy!
ReplyDelete@Jimmy
ReplyDeleteI felt the same way!!
I believe Balder may have a cousin named Arugula back in Arkansas. I don't want a time out in Arkansas with any of his relatives, Bob! I'll be good.
ReplyDelete@Deedles
ReplyDeleteAaaaah, the Arkansas Arugla's ... okay.
Bob, that would be her first name. Arugula Jones.
ReplyDelete@Darlin' Deedles
ReplyDeleteWhy I do declare, I believe I know Arugula Jones!
Now I want that poster!
ReplyDeleteWait do we have any friends in Helsinki?
I need to know!
XoXo
That's... wonderful. It made me smile-- a little light in the dark that is the internet lately.
ReplyDeleteI think I've read that Finland is one of the happiest countries on earth. It seems like a very open society.
ReplyDelete@Six
ReplyDeleteI want one, too! And I loathe fast food!
@Sadie
Monday should start with a smile.
@Michael
As all societies should be.