Wednesday, June 29, 2011

Coke Goes Green

A couple of weeks back, I showed y'all some green art. As in environmentally green art. A rendition of a Van Gogh classic 'painted' with plants and flowers on the side of a museum in London. See that post HERE. Now, however, I have some new green art for you, though this time it is art of the commercial variety. Coca-Cola, in conjunction with the World Wildlife Federation [WWF], unveiled a new billboard in the Philippines that is actually good for the environment.
The 60 x 60 square foot "living" billboard in Manila is made up of thousands of Fukien tea plants surrounding the iconic curvy shape of a silver Coke bottle. The project, with the CO2-eating plants was created in conjunction with Coca-Cola Philippines’ Live Positively sustainability program.

Pots made from recycled bottles contain the 3,600 trees, which live off a mixture of organic fertilizers, and although the plants are in the first stages of growth, they are expected to grow quickly, completely taking over the billboard surface, absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere.

Now that's green art.
And why can't we have that here?

source

3 comments:

todd carr said...

being green is a hip cool issue, private industry loves to promote their "greenness".

we just need to make health care hip and trendy and we'll have that issue solved also

Anonymous said...

Coca-Cola green? Get fucked!

Bucko (a.k.a., Ken) said...

Way Cool!