Wednesday, June 29, 2011

Coke Goes Green

A couple of weeks back, I showed y'all some green art. As in environmentally green art. A rendition of a Van Gogh classic 'painted' with plants and flowers on the side of a museum in London. See that post HERE. Now, however, I have some new green art for you, though this time it is art of the commercial variety. Coca-Cola, in conjunction with the World Wildlife Federation [WWF], unveiled a new billboard in the Philippines that is actually good for the environment.
The 60 x 60 square foot "living" billboard in Manila is made up of thousands of Fukien tea plants surrounding the iconic curvy shape of a silver Coke bottle. The project, with the CO2-eating plants was created in conjunction with Coca-Cola Philippines’ Live Positively sustainability program.

Pots made from recycled bottles contain the 3,600 trees, which live off a mixture of organic fertilizers, and although the plants are in the first stages of growth, they are expected to grow quickly, completely taking over the billboard surface, absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere.

Now that's green art.
And why can't we have that here?



todd carr said...

being green is a hip cool issue, private industry loves to promote their "greenness".

we just need to make health care hip and trendy and we'll have that issue solved also

urbandon (Don Pezzano) said...

Coca-Cola green? Get fucked!

Bucko (a.k.a., Ken) said...

Way Cool!