Up in Vermont, Bo Muller-Moore picked a fight with anti-gay fast-food chain Chick-fil-A over the use of the phrase "eat more kale" … similar to their trademarked "eat mor chikin" … and this week he won his legal battle after the U.S. Patent and Trademark Office granted his application to trademark his phrase.
"I've called Chick-fil-A's bluff on their cease-and-desist demands. I am not ceasing and desisting. I am thriving, thanks to people like you and thanks to Vermont and people from beyond." — Bo Muller-Moore
Muller-Moore started using the phrase in 2001 after a farmer who grows kale — known for its nutritional value — asked him to make three T-shirts for his family; the phrase caught on and, with the approval of the farmer, Muller-Moore began marketing it.
In 2011, Muller-Moore sought to trademark the phrase and shortly thereafter Chick-fil-A sent him a cease-and-desist letter telling him to stop using the phrase because the company felt it could be confused with "eat mor chikin."
But Muller-Moore refused, and used social media — and even this blog HERE — to win the support of state officials, including the Governor and pro-bono lawyers who handled his case. Governor Shumlin called Muller-Moore a shining example of Vermont's independence and entrepreneurial spirit.
Now, Chick-fil-A is kinda eating Crow, while Muller-Moore is having a special drink …
"Chick-fil-A did me a bit of a favor: They handed me lemons, and I made lemonade.” — Bo Muller-Moore
The Song-In-My-Head this week is, at last, a long time favorite: Shawn Colvin, "Killing The Blues."